A beauty shopping assistant that skips the search filters
Ulta Beauty's AI shopping assistant, built with Gemini Enterprise, turns conversational questions into recommendations across 30,000 products. Google says digital sales conversion is up three-fold. Vendor-reported.
- Agent or tool
- Ulta AI shopping assistant (Gemini Enterprise)
- Topic
- Shopping
- Reported on
- News (Google Cloud)
- Added
- 2026-10-29
Why it matters
Comparing products, prices and delivery options is slow work for a human and fast work for an agent. Cases like this show agents doing the legwork before anything gets bought. It is one of 67 sightings filed under Shopping on Agent Sightings (number 59 by interest), and one of 1 involving Ulta AI shopping assistant (Gemini Enterprise).
How you could try it
Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Ulta AI shopping assistant (Gemini Enterprise) or any similar agent and adjust the details to your situation.
I need a moisturiser for dry skin under $30 that works under makeup. Ask me what you need to know, then recommend three products from the catalogue with reasons.
Tip: Ask the agent to stop before checkout and show you the final basket, price and delivery date before you confirm.
Source
Read the original first-hand account on News (Google Cloud): https://cloud.google.com/blog/products/ai-machine-learning/welcome-to-gemini-at…. Our summary is a paraphrase; details are in the source.
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