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Salesforce Agentforce vs Microsoft Copilot Studio vs Gemini Enterprise
The big-company agent platforms, as described by their own pages, and with the pricing models that I could actually find. Most of the cases on this site that mention them are vendor-reported, which I flag every time, like a nervous lifeguard.
| Salesforce Agentforce | Microsoft Copilot Studio | Gemini | |
|---|---|---|---|
| What it is | Autonomous agents grounded in Salesforce business data, for service, sales and employee work source | A low-code platform for agents that connect to Microsoft 365, Power Platform and other channels source | Google Cloud's platform to build, scale and govern agents; access to 200+ models including Gemini and Claude source |
| Pricing unit | Flex Credits: $500 per 100,000 credits, per a third-party comparison source | Copilot Credits: packs of 25,000 for $200 a month, or pay as you go source | CX Agent Studio: $0.50 per chat or voice session source |
How to read this
- These are three different pricing meters: credits, credits and sessions. Convert to your own expected volume before comparing.
- Pick by where your data already lives: the platforms are built around Salesforce, Microsoft 365 and Google Cloud respectively.
What people actually did with them
Salesforce Agentforce: 10 cases here
- Draft replies and promo codes for L'Oréal support advisors
- A Texas licensing agent answers in English and Spanish, any hour
- An energy firm's agent explains contracts to new customers
- Draft replies to retailers' order-status emails
Microsoft Copilot Studio: 8 cases here
- Five agents read customer order emails for Unilever
- Touchless invoice processing rises from under 20% to over 70%
- A fuel company's agents do IBAN lookups, PO creation and onboarding
- An industrial firm's policy bot answers 2,000 questions a month
Gemini: 25 cases here
- Appeal a denied travel insurance claim
- Research hotels and pull tax documents
- Handle hotel booking and directions on a business trip
- Contract and invoice review down from 1 hour to 5 minutes
Visit Salesforce Agentforce · Visit Microsoft Copilot Studio · Visit Gemini